To celebrate the launch of the Hulu original Castle Rock we created an immersive Bed & Breakfast and the Castle Rock Forest that guests could wander, interacting with actors, storylines, and easter eggs along the way. The activation featured tie in’s to King’s past work, photo moments and even a crashed car in the local fountain.
Over the course of the weekend we had over 14,000 guests experience the world of Castle Rock. Rolling Stone listed it as one of the Top 5 of things they saw at Comic Con.