CREATIVE DIRECTION    +    FILMMAKING    +    THEATRE    +    EXPERIENTIAL DESIGN    +   WHAT-NOT               

Allbirds Store


Experiential 
March, 2020
AllBirds engaged Bobby Redd to design and build an immersive retail experience that invokes comfort, playfulness, and efficiency. I worked with them as designer to conceptualize an efficient and compact shoe bar, a human-sized hamster wheel for test wears and a modular in-store display system.

The store was featured by Cool Hunting, Design Milk, CNBC, The Observer, Business Insider and local NBC News 4.




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