CREATIVE DIRECTION    +    FILMMAKING    +    THEATRE    +    EXPERIENTIAL DESIGN    +   WHAT-NOT               

Adidas x Popsugar


Experiential 
March, 2020
To launch a new shoe, The Ultra BOOST X, Adidas and Popsugar partnered to create a pop-up obstacle course in Santa Monica. I worked with Bobby Redd to design 5 unique obstacles, a mid-air photo booth, large mirrored signage, custom running track and a giant product display wall. We worked with our friends over at Yawn Moon.





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